{"id":35948,"date":"2014-10-22T08:32:21","date_gmt":"2014-10-22T08:32:21","guid":{"rendered":"http:\/\/hypallages.dks-group.net\/a-propos\/"},"modified":"2016-12-14T11:57:43","modified_gmt":"2016-12-14T10:57:43","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.hypallages.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

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Our story<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text]Inspired by this conviction, St\u00e9phane Etienne<\/strong>, a former Belgian journalist, has founded in December 2013 in Luxembourg a company specialised in content and social media. Content<\/strong>because the surfers, all generations considered, are basically attracted by the content and not by beautiful pictures taken right out image banks or perfect eye-catcher design. To have a presence on the web, shining is not enough; you must have something to say.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]Everything starts with a statement. In the early 2000s, old school journalism is threatened by the growing importance of the Internet. Everywhere in the world, circulation of major newspapers fall down and the digital newspaper economic model can’t sustain a competitive position in the market. A few years later, the emergence of social networks gives people a new way of getting the news. In the age of social media, content is king again and so are the journalists.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]Social media<\/strong> because one-way communication doesn’t work anymore.
\nTo be heard, you must not only have something to say but also say it in the good way. And to do that, you must listen to your audience, interact with others and take into consideration their comments and their criticisms. In other words, journalism is not really dead. Nowadays, journalism is more than ever interconnected and collaborative. It is our conviction, it is our story.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”5″ margin_top=”-1″ padding_top=”80″ padding_bottom=”90″ bg_color=”#030308″ bg_position=”bottom” bg_repeat=”repeat-y” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_speed=”0.3″ bg_image=”https:\/\/www.hypallages.com\/parallax\/parallax-test-stephane.jpg” css=”.vc_custom_1481713045169{background: #030308 url(http:\/\/dks-group.net\/hypallages\/wp-content\/uploads\/2014\/10\/parallax-03.jpg?id=) !important;}”][vc_column width=”3\/4″ offset=”vc_col-lg-6 vc_col-md-8 vc_col-xs-12″ css=”.vc_custom_1481039832228{padding-right: 60px !important;}”][vc_column_text]<\/p>\n

What does hypallages<\/em> mean?<\/h2>\n

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Hypallage is a rhetoric figure of speech in which the natural relations of two words in a statement are interchanged. Virgil’s most famous is Ibant obscuri sola sub nocte per umbram<\/em> (de la Eneida) that means something like They were darkly walking in the lonely night<\/em>. To the common mind, the correct way to say the phrase would be They were walking lonely in the dark night<\/em>.<\/p>\n

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GOOGLE ADWORDS CERTIFICATION<\/h2>

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Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Adwords. An Adwords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.<\/p>\n

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GOOGLE ANALYTICS IQ CERTIFICATION<\/h2>

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The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam. It certifies that they have an advanced knowledge of the implementation, the configuration and the use of the Google Analytics solution.<\/p>\n

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LIFELONG LEARNING<\/h2>

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Hypallages is a provider of ongoing vocational training. Hypallages is officially recognised by the Luxembourgish State as a lifelong learning organisation and, as such, is authorised to provide individual and collective training and hold seminars in all the Member States of the European Union.<\/p>\n

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CERTIFIED CROWDFUNDING EXPERT ULULE<\/h2>

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Hypallages is the first Luxembourgish company to be certified as a crowdfunding expert by Ulule, the biggest crowdfunding platform in Europe, available in 7 languages and present in 188 countries around the world. As an Ulule expert, Hypallages gives an half-hour free consulting<\/b> for any project candidate on Ulule.<\/p>\n

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